Ski Resort Loyalty Programmes: Making the Most of Your Advantages
Ski resorts host a diverse range of visitors; some come for a week, while others buy a season pass. They provide loyalty programmes as a means of serving their clients. Pass holders can save on dining and shopping in a number of ways at resorts. They also provide apres ski and hotel savings.
1. Points for Loyalty
2. Rebates
It's critical to comprehend how loyalty programme incentives are organised in order to get the most out of them. This will enable you to assess how user-friendly, quick, and simple it is to redeem the program. To draw and keep devoted patrons, ski resorts frequently provide incentives like freebies or other discounts.
For instance, instant savings are available to holders of the Epic Mountain Rewards Pass on a variety of services, including food and drink, lodging at resorts, group instruction for skiing and riding, and equipment rentals at over sixty Vail Resort locations in North America. Friends & family lift tickets, good for up to four persons, are also included with these packages. They lower the ticket window price by 25%.
Making a plan and using your points for activities that will benefit you the most is another excellent method to make the most of them. Using the current, time-limited 95,000 bonus point offer while making a reservation at a Marriott slope-side property can accomplish this easily (terms apply). Alternatively, you could rent ski equipment through the travel site for 1.5 cents per Chase Ultimate Rewards point.
3. Practicality
Since skiers value their time, it's critical to provide an easy method for them to accrue and use points. Allowing members of your loyalty programme to use their loyalty cards at various resort sites within your network is a terrific method to accomplish this.
Skiers can earn and redeem prizes at Boyne Mountain, The Highlands at Harbour Springs, and The Inn at Bay Harbour, for instance, through the Boyne Prizes program. Skiers may easily maximise their points and save time during registration by doing this.
Discounts on resort lodging, food and drink, lift tickets, lessons, and other items are available to pass members. These extra benefits encourage season pass sales and provide income for the resort's ancillaries.
In order to receive exclusive experiences from companies like The North Face, customers may also accrue points by checking in at locations, bringing their own reusable bags, referring friends, and more. Customers now have access to a more personalised, customised experience that suits their lifestyle.
4. Availability
For housing during the busiest season, several ski slopes have joined with hotel loyalty programmes to offer points and complimentary nights. This enables the ski area to draw in new, extremely profitable patrons who otherwise would not have tried skiing, as well as increase the number of patrons and revenue from its current clientele.
One such is the Ikon Pass network of mountain passes, which provides guests who are enrolled in participating resort programmes with a cheap ski day ticket. This increases the number of people who visit the slopes and boosts sales of hotels, food, ski rentals, and other ancillary services.
An additional illustration is Boyne's revamped loyalty programme, BoyneRewards, which replaced the old points system with a simpler, more user-friendly scheme that awards non-owners at the same rate as owners. Boyne Resorts is seeing more engagement and audience growth with the help of this new loyalty programme, which has a faster sign-up procedure, streamlined digital membership access, and a clearer rewards system.
